BRIGHTSTAR VABrightstar VA provide virtual assistant services for leading business coaches, so founder Kate Swanston wanted her branding to be smart and professional yet fresh and contemporary.
Avoiding any typical star iconography, the logo takes a more imaginative approach and splits a star shape into two overlapping triangles that form a ‘V’ and ‘A’. This motif runs throughout the rest of the branding, and paired with the deep blues and dusky pinks of the colour palette, creates a premium identity that reflects the precise and efficient VA services that Kate’s company provides.
