THE GROWTH GYMThe Growth Gym is a health and wellbeing company that helps its members achieve true happiness through both personal and physical development.
Positivity and approachability are the key to this brand, so subtle smile references are featured throughout the identity (even the G has a little grin). The colour palette, inspired by a tropical island, represents the different aspects of wellbeing that the company caters for: physical (sand), emotional (sea), spiritual (sky), and mental (sun).
