REWARDING PET NUTRITIONRewarding Pet Nutrition is an independent UK-based company on a mission to improve the health and nutrition of pets everywhere.
Founder Laura wanted to refresh her existing logo with a superior new identity that would help her brand be more cohesive and stand out to her target market - owners of gun dog breeds.
The new logo I designed features a dog’s nose with a heart at it’s centre, reflecting the company’s core value of the health and happiness of dogs through effective nutrition. The rounded edges within the logo and the fonts allows the identity to be premium whilst retaining it’s existing feeling of fun and approachability.
